The article, which is available here and reproduced in a screencap below, provides some more background information about Filly Funtasia.
This image sent in by My Little Life on Mars, who also created the new banner! |
Another interesting detail is that the target demo is girls "about ten years old" and that they hope to draw in younger boys as well with the wizardry elements and visual style. A target demo of around 10 is pretty old for a kids' cartoon! As a comparison, that other show about colorful horses that some of you might be familiar with, MLP:FiM, has a target demo of 4 - 7.
Lastly, it also provides some background for the decision to produce Filly Funtasia: a strong motivation appears to be the strength of the Filly toyline.